Absolutely Unlimited Bandwidth sounds exhilarating, elating, and most of all an ideal deal you could ever find! But if this unlimited is really limitless?

When searching and comparing for a best web hosting service, the term UNLIMITED Bandwidth sounds music to ears, but it is very important for any website owner to be very vigilant while finding out different packages by any host provider and limitations of “unlimited” tag.

Unlimited bandwidth is one of the biggest marketing ploys since ‘unlimited e-mails’ used by web hosting companies to grasp attention and unfortunately many falls for it. You know that bandwidth is a commodity. The quality of that bandwidth, as well as the amount being provided; are both basic factors, needed to be considered while choosing ‘bandwidth provider’ to host your sites are both.

An average web page is 30-50K with an average of 50,000 – 70,000 pageviews per month. In Today’s world, the average gigabyte of bandwidth on a shared hosting plan ranges from $1.50 to $20.00 (depending on where you’re data center is located). If a “high bandwidth” site (i.e. 200 Gigs per month) were to sign up for an “Unlimited Bandwidth” plan, it would end up costing the web hosting company anywhere from $300.00 to $4000.00 to maintain these “high bandwidth” sites. This range far exceeds the average web hosting plan monthly fee (avg. is about $19.95). Apparently, that is not possible.

Ultimately, these high bandwidth websites running on unlimited bandwidth plans get disconnected without any prior notice and with no refunds, as the host conveniently declares the violation of Acceptable Use Policy or Terms of Service. In short, these plans are not really ‘unlimited’, but they’re throttled by the capacity of the box and the link to the Internet.

Bottom line, if you find a host providing ‘unlimited’ bandwidth then consider it as a warning sign instead of getting super excited as you may not be getting a straight deal. Also, whenever you visit a site promoting “Unlimited Bandwidth” as one of the account features, be sure to visit the Acceptable Use Policy, or the Terms of Service. Read the fine text about the so-called “Unlimited” disclaimer in order to know the LIMIATION OF UNLIMITED!